Ad Network For RSS Feeds Launches
Kanoodle has launched a new advertising network designed specifically for RSS feeds...
View ArticleClick Fraud Problem Growing Larger
The problem of click fraud seems to be growing despite efforts of search engines and advertisers to crack down. Two distinct types of click fraud exist: the first type is used for monetary gain, and...
View ArticleAdsense vs. Yahoo Showdown
As Yahoo gets ready to roll out its Adsense clone, some are wondering what it will take to beat Google...
View ArticleMSN Takes On Google and Yahoo Ad Networks
Microsoft's MSN division is rolling out a new advertising system to directly compete with Google's Adwords and Yahoo's Overture networks...
View ArticleMicrosoft Rolls Out Preview of AdCenter
Microsoft has unveiled a beta version of AdCenter, a service for selling keyword-based ads on the MSN search engine. Based on recent reports, the company is moving aggressively into a market currently...
View ArticleNewspapers vs. Online Classifieds
Online web sites are taking an ever bigger bite out of classified ad spending and making newspapers very nervous. According to a recent report, spending for online classifieds reached almost $2 Billion...
View ArticleInternet Ad Spending Continues To Increase
A new study conducted by MediaPost and Deutsche Bank provides some interesting statistics about online media spending by top advertisers. In addition to total increased ad spending, statistics also...
View ArticleRSS Advertising, The Next Frontier
Beyond banner ads, beyond contextual text links, beyond permission-based e-mail, there exists the virgin frontier of RSS. The audience of RSS readers is growing very fast, and where there are eyeballs,...
View ArticleIn-Game Advertising To Hit $1 Billion by 2010
According to a recent survey, in-game advertising revenue is expected to grow to $1 Billion per year by 2010, and to $2.5 Billion per year a few years after that. These projected revenues depict three...
View ArticleGoogle Upgrades Choices for Advertisers
Starting today, Google is letting advertisers display images and animations on third-party partner sites using a new feature called Site Targeting. Advertisers can choose the sites where their ads will...
View ArticleGoogle Testing Blog RSS Ads
Google is testing a new service that allows blogs using RSS or Atom feeds to carry AdSense advertising. Other companies like Kanoodle, Moreover, BlogAds, and Yahoo either already offer or are testing...
View ArticleAd Revenues Climb Above Dot-Com Boom Levels
According to new data from the Interactive Advertising Bureau (IAB), internet advertising rose by 33% in 2004 to a record $9.6 billion. These numbers surpass levels seen during the dot-com boom....
View ArticleOnline Marketers Moving Into Local Advertising
Search engines and others are moving into the local advertising space, targeting small businesses who want to reach customers in their communities. Experts agree that switching small businesses from...
View ArticleGoogle Unveils Sitemaps Service
Google has unveiled a new service for webmasters called Sitemaps. Using this service, which is still Beta, operators of web sites can improve the quality of their search listings in the Google index by...
View ArticleOnline Advertising To Skyrocket
According to a new study by Jupiter Research, advertisers will spend almost $19 billion on online advertising in 2010, up from $9.3 billion last year. The biggest increase will be in search engine...
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